treatsure opens Singapore’s first online-to-offline surplus grocery concept store in the CBD
Singapore – 15 January 2021 – treatsure officially launches its first offline retail concept store in the heart of the Central Business District. The store will showcase a curated range of treatsure’s existing surplus groceries and zero-waste lifestyle merchandise from its app, while serving as a touchpoint for engagement with users. This is Singapore’s first online-to-offline surplus grocery outlet in the food wastage scene, marrying technology with food sustainability awareness-building.
The Oxley Tower concept store at Robinson Road also doubles up as a pickup location for existing app users. This brings greater convenience and cost savings for users who prefer a self-collection to treatsure’s deliveries. Moreover, self-pickups help reduce carbon footprint and foster greater interaction with treatsure’s community. Users can pre-order items from various partners on the app within an app order cycle, and select their preferred pickup timeslot upon checking out of their cart.
Walk-in customers will be encouraged to try out the treatsure app on the spot and register an account with treatsure for their purchases. There will be an interactive tablet that will help them take starting steps to adopt our technology. Unlike most retail stores, treatsure’s concept store will not have any printed price labels or lists. Customers are encouraged to view the product information on the treatsure app or to scan a QR code to view it externally. Digital payment methods are also preferred to cash, with options such as credit/debit card on treatsure app, Paynow and SGQR.
The store also hopes to educate and advocate a zero-waste lifestyle. Customers are encouraged to bring their own bags, and treatsure bags will come at a fee upon request. Users can also return their previous treatsure bags and ice packs for reuse. Much of the store’s furniture and fittings were obtained second-hand or upcycled from excess wood, and it will also be selling upcycled products and lifestyle products that help to reduce wastage or promote zero-waste living. Customers can also look forward to learning more about food wastage and sustainability through information boards in-store, as well as through upcoming workshops and talks planned at the store.
treatsure’s latest foray into the offline space for its surplus groceries segment comes on the back of strong growth for this segment in 2020. “The pandemic, while posing restrictions on our hospitality and buffet segment, provided us an opportunity to accelerate growth in our surplus grocery business. We are excited by this new milestone in treatsure’s journey to get more people to treat food as treasure,” commented Mr Preston Wong, CEO and co-founder of treatsure.
Demand and sales for treatsure’s surplus groceries have tripled from the period before the Circuit Breaker was implemented in April 2020, an indication that consumers are continually looking out for alternative grocery sources, with an openness to supporting sustainability businesses which bring value to them.
The app’s surplus groceries category started in 2019 as a separate business segment from its popular flagship ‘buffet-in-a-box’ concept at renowned hotel partners. The company works with grocery suppliers, largely distributors and importers, to redistribute excess, expiring or blemished groceries to consumers. Its grocery network has since expanded to include at least 10 suppliers such as Amoy Canning, Atasco, Ban Choon and F&N, with a wide range of chilled and ambient products. Among them are also sustainability partners such as UglyFood, UnPackt, The Sustainability Project, Bamboo Straw Girl and food upcycling brands Confetti Snacks and Crust. treatsure now has over 20,000 users in its community.
ABOUT THE CONCEPT STORE
Located at 138 Robinson Rd, Oxley Tower, 03-19, Singapore 068906. Open from Monday to Saturday, 11am-7pm, except Wednesdays.
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