Launch of the treatsure box: first ever buffet-in-a-box experience
Singapore – 23 July 2018 – treatsure announces a new partnership with renowned 5-star hotel Grand Hyatt Singapore, the first ever takeaway buffet-in-a-box dining experience in the Asia-Pacific region. Slated for an official launch on 1 August, the new service will allow customers to purchase surplus buffet food from its Straits Kitchen buffet via the treasure app, from $10.70 nett a box for takeaway.
Grand Hyatt will be treatsure’s pioneer hotel partner under the app's new treatsure box (buffet-in-a-box) segment that allows hotels and buffets to list their surplus food across their various buffet slots. A user will get to store (reserve) a treatsure box in the app and fill it up with contents from the buffet spread if he arrives within 25 minutes of storing. There will also be individual or assorted surplus items and boxes made available on the app from time to time.
Launched in 2017, treatsure is Singapore's first food-saving mobile reservation application seeking to reduce the amount of food wasted by food businesses by connecting them with consumers to purchase and redeem their surplus food. In the hospitality space, some hotels are known to refill their buffet lines every two hours but most of the food seen on the buffet lines may end up being disposed at the end of the meal slot. One restaurant in a hotel alone, can generate up to 400 kg of waste in a month. According to treatsure's CEO Preston Wong, the treatsure box is an innovative, novel business model that can help hotels manage their surplus food and operating costs, while providing them a unique opportunity to be a sustainable brand. It also gives consumers an alternative new dining experience and food option, at a unique and affordable price point.
Besides consumers, businesses are becoming more sustainable and conscious about their environmental footprint. Grand Hyatt, being a leader in such efforts, has been engaged in initiatives such as sourcing for sustainable seafood, sustainable beverages as well as other plastic and waste reduction practices. The treatsure box will be in environmentally-friendly packaging, and consumers will be encouraged to bring their own bags to play their part in saving the environment.